MonetateFormerly Kibo Personalization, powered by Monetate & Certona
Overview
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate…
Great for A/B testing but prior coding experience is a major asset.
Monetate - a great starting point
We're new users but mostly happy with it so far.
The most powerful platform in market
Quick overview
Do your research before you engage in a contract this KiBO!
Awful experience, would not recommend if you actually want to improve on your business KPIs
E…
Robust platform that requires coding knowledge and technical support to optimize use.
Monetate Review
Kibo Personalization, Powered by Monetate is a fully functional
A platform hampered by poor technical support
Robust Intuitive Platform, Disappointing Customer Support
Kibo Personalization continues to be a great product - needs some improvement for headless websites.
Awards
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Reviewer Pros & Cons
Pricing
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in…
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Monetate?
Monetate (formerly Kibo Personalization, powered by Monetate and Certona) is an ecommerce personalization software for consumer-facing brands. Monetate enables brands to create individualized experiences for site visitors, with the goal of improving engagement and business performance. Founded in 2008, Monetate services Adidas, Lufthansa, Office Depot, Reebok, Wolseley, and other companies.
Monetate is open, and designed to work across the user's marketing stack. It is real-time too, with machine learning capabilities to help deliver 1-to-1 personalization, through to testing & experimentation, and product recommendations at scale.
In October 2019 Monetate and Certona personalization technologies were acquired by Kibo Software. Kibo Personalization included capabilites from these solutions. Monetate was spun off from Kibo in October of 2022.
Monetate Features
- Supported: Testing
- Supported: Segmentation
- Supported: Machine Learning
- Supported: Data Integration
- Supported: APIs
Monetate Integrations
Monetate Competitors
Monetate Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Monetate Downloadables
- Monetate’s machine learning and automated personalization together with Certona’s mastery of product recommendations are described in this playbook.It also includes definitions of the different tactics available, alongside suggested key best practices when implementing optimization and personalization strategies.
- According to Gartner, by 2024, 75% of the global population will be covered by data privacy regulations. And Google’s ban on third-party cookies will affect over 3.2 billion people. Whereas with third-party data, retailers and online business could get access to information on pretty much all of their customers, now they have to rely on the customers volunteering the information they need to make personalization effective. This could drastically cut the percentage of customers that online businesses have useful data for. How marketers look for and collect these insights will have to change, but it is still possible to gather the geographic, gender, age, and preference information you need to make personalization effective.
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(159)Attribute Ratings
- 8.2Likelihood to Renew24 ratings
- 10Availability1 rating
- 10Performance1 rating
- 6.3Usability17 ratings
- 8Support Rating16 ratings
- 10In-Person Training1 rating
- 9.1Implementation Rating4 ratings
- 7Vendor post-sale3 ratings
- 8.8Monetate Testing30 ratings
- 8.4Monetate Segmentation & Experience Testing29 ratings
- 6.6Monetate Machine Learning Capabilities21 ratings
- 8.6Monetate Analytics & Reporting27 ratings
- 6.9Monetate Data Integrations21 ratings
- 7.4Monetate Marketing Goals9 ratings
- 8.2Monetate Ease of Use22 ratings
- 7.9Monetate Customer Success22 ratings
- 7.9Monetate Customer Support21 ratings
Reviews
(1-25 of 79)- Customer Segmentation and Targeting.
- Very Customizable in its capabilities.
- High-level reporting.
- Very HTML-heavy in some aspects.
- HTML module selector is not always accurate.
- Masking can be difficult to figure out.
Monetate - a great starting point
- Segment user for AB testing
- Personalized recommendation
- Inject campaign based creatives
- Scope for Automation and real-time integration with Web
- Masking can be difficult to figure out
- Need a longer learning cycle for users to leverage all the capabilities available in the suite
The most powerful platform in market
- Product recommendation
- A/B Testing
- Personalization
- It needs to be easy to integrate with other platforms
- It can be easier to use
- A/B test
- CMS
- A/B majority fit
- EVERYTHING!!!
- Customer support
- Platform functionality and accuracy of data
Happy User!
- Product recommendations
- A/B Testing
- Hot Fixes
- Intuitive guide to creating experiences
- Beta reporting quality
Awful experience, would not recommend if you actually want to improve on your business KPIs
Experiences were set up to improve product discovery, increase use of site search and to improve conversion through promotional periods.
Some a/b tests were enabled, however the majority of experiences on site had no control, so we had no comparison or variance data.
- Tested a variety of theories
- Created experiences focused in different parts of the website, homepage, PLP and PDP
- Little to no analysis provided by CSM on experiences
- A lot of experiences were created without a control, so there was no data comparison to give clear insight
- Shocking communication, often over promised and under delivered
- Found the Monetate dashboard hard to use, confusing and unclear where to find key information
- Unfortunately with such lack of support, we were unable to create any experiences independently
- A/B Testing.
- Custom Targeting.
- Intuitive user interface.
- Lack of information in the Knowledge Base.
- Prior experience with coding (HTML, CSS, Javascript) is a huge asset to use the Action Builder tool.
- The queue to speak with developers to help set up a test or confirm an account setting is very long.
Kibo Personalization, Powered by Monetate is a fully functional
- We do not know of another program that gives greater solidity to all your administrative content on the web, this program promises greater control to all its users in the cloud.
- We can work as a group on the web thanks to Monetate, part of our mission is to work comfortably from our mobile devices and share our content immediately.
- I like Monetate because of the multiple aspects that I can modify to my liking as well as download them to work without depending on a Wi-Fi network.
- Time is required to be able to achieve the objectives with this program, since it is not very easy to use and run it in its best version.
- It is very important to train before implementing this program, since its interface becomes much more complicated with each update, this can be improved by making it much more organic and simple.
- This program still has a lot of potential to exploit and to generate a better management for the exhibition of our products, it can be a bit complicated to show the product on the web without limitations with the image.
- Product Recommendation Algorithm. Monetate does a great job of creating different algorithms that we use on our PDP pages as well as category pages. The tool has excellent machine learning capabilities and saves us a lot of time not having to hand merchandise the recommendation strategies.
- Real-Time Analytics. We use Monetate for A/B testing and it's a great feature that we can see sessions/clicks in real-time.
- Customer Support/ Tech support. It's extremely difficult for us to get timely responses from our representatives. It's not unusual for us to have to wait several days to get a response. In the 2 years, I've worked on our Monetate account, there has been almost constant turnover in employees which has required a lot of time for our account reps to get up to speed with our business. There's not a lot of transparency into our account rep's tickets with developers. Truly, it would probably be easier for us to directly contact the developers ourselves.
Kibo Personalization continues to be a great product - needs some improvement for headless websites.
- A/B Testing
- Targeting
- IT Workaround
- Able to be used by non-developers.
- I wish it worked better with headless architecture. There has been frustration around it being able to easily identify elements on the page using the builder in a headless environment.
- Would love for more proactive suggestions and QBRs like what was done in previous years at Monetate.
Powerful multivariate and personalisation tool!
- Multivariant Testing.
- Product Recommendations.
- AI Personalisation.
- More Flexibility with recommendations logics.
- More involvement with experience planning and strategy.
- More events to keep up with what other companies are utilising monetate to achieve.
- One to one recs
- Clear reporting on optimisations
- Ingestion of data for targeting
- Flexibility of testing and personalisation options
- Advice on how to score and prioritise tests
- Case studies
- More webinars from other retailers, and more events bringing users together to share best practice
- Our account manager wasn’t that helpful but we have now switched and the new person is great
- Analytics readability
- Ease of use
- Superb account team
- Responding to issues
- 3rd party integration
- Reporting
- Direct API access to results
- Per visitor, not per session, reporting
- In-platform component organisation
Not All it's Cracked Up to Be
- Personalization match
- Customer service
- User experience on the the interface (not intuitive)
The Right Tool, for the Right Job, at the Right Time.
- The Customer Success Managers that we have been given are engaged and interested in helping us solve problems
- The UI of the platform is business user friendly
- The deploying and disabling of experiences is relatively easy for a business user to perform.
- Most experiences to be done correctly require software development knowledge, however, unless you pay for the tier that gives you developer support you are left to a service queue which is slower to get you a resolution on your situation.
- Data accuracy is an issue unless using a server-side implementation. It never matches your web analytics software, so you have to pick which one you want to believe.
- On the fly, personalization is difficult without a CRM direct integration. Managing lists by hand is not the ideal way to run such a program.
Very Mature and Built out Product Recommendations
- Easy to Test Different Algorithms for different scenarios
- Straight forward UI
- Lots of Options to rank products with
- Development Time for Product Recommendation is long
Monetate Review from Director of E-Commerce
- Monetate used to do things well.. times have changed.
- Continuous improvement in predictive analytics.
Fantastic testing and optimization solution
- Easy to use, self-service platform
- Solid customer success management team
- Platform scales well
- Ability to run as many tests as desired concurrently
- Easy to digest performance metrics and reporting
- My one gripe is the flicker that occurs onsite when running a test.
Overall great experience with Monetate
- Really strong account service team who are very knowledgeable, insightful and quick to respond.
- Platform is easy to use.
- Experiences can be created internally once you have received training.
- Still not 100% across the analytics/reporting component
- Would be great if we had a local team, given the differences in time zones
- Training
- Account support
- Ease of use
- DIY tests
- Exit feedback tool.
- Clarification on the KPIs tracked on each experience.
- Impact of results of experiences ran simultaneously on the same pages.
- Social proof options.
Monetate lover
- Monetate cookie provides behavior's targets, and allows the business to provide a more relevant journey.
- The system is very user-friendly, meaning training someone new is quick and effective.
- Monetate support is always very helpful, and the account managers are keen to keep it up to date.
- A Monetate app would be great, as the mobile site is extremely hard to use.
- Matching the business product feed with the Monetate data has proven to be difficult.
- Targeting a whole categories PDP is very hard to do with Monetate, unless you have time to find the whole categories of product codes.
- Providing more Monetate training.
Targeting specific customers within Monetate, such as Google shopping customers or customers previously bought dresses etc. Completing homepage testing for personalized journeys through the AI testing tool.
Less suited to:
The Monetates analytics page is not very helpful, and it would be great to have more results. Testing sequencing within Monetate has also proven difficult.
Very good tool overall
- Ability to get experiences immediately online.
- Ability to compare multiple metrics for A/B testing.
- Ability to duplicate experiences.
- Custom events are not easy to use and don't get copied while duplicating experiences.
- When opening different experiences/actions in different tabs, all tabs switch to the same action/experience
- Impossible to track custom event on added element (added through Test version) with Inspector before experience is actually live.
- Differences between experience types (Majority fit vs standard A/B etc is not very clear in the interface. Inexperienced users sometimes choose the wrong experience type as a consequence.
- Bounce rate sounds sometimes incorrect. The experiment has a bigger bounce rate 90% of the time.
- Lack metrics such as Exit rates and Median order value.
Good tool for creating promotions, adding badges to the products and create a lis of relevant items
- It has great customer segmentation capability
- It allows to use html, css, and javascript to create promotions
- It has good analytical tools
- It is intuitive even for a novice
- Sometimes it is hard to find what you are looking for (for example, how to export data)
- The way of specifying pages on which promotion should be displayed could be improved
- It is hard to organize promotions
Monetate Review
- Dynamic test to let users test several different ideas at the same time while dynamically distributing traffic to the highest ROI.
- Live analytics to show us where the test is at and to easily compare the experiment with original (control).
- Faster development job is done when requested.
- I know the company has been undergoing a change but staff has changed so often that our personalized staff has changed numerous times.
Better than the Other Guys!
- The reps are extremely timely in their responses and knowledgeable about the system.
- Monetate has a WYSIWYG system for making changes on web pages that is extremely easy to use.
- Reporting is clear and easy to share with others.
- Some DIV tags cannot be selected in ActionBuilder and there is no explanation in the interface as to why that is.
- The dataset upload tool errors out sometimes, but when you click "View Error", nothing happens.
- When using JavaScript in ActionBuilder, sometimes it continuously fires even after closing ActionBuilder and reopening it. For example, redirect Javascript entered in ActionBuilder fires as soon as ActionBuilder is opened to edit the action.